What the Experts Say II

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The research study conducted by Frisby (2017) discussed the aspect of sexualization and objectification of female athletes on magazine covers. The research study was based on the sport covers portraying both female and male athletes on such famous sport magazines as Sports Illustrated and ESPN The Magazine. The research results have firstly revealed that only an insignificant portion of magazine covers portrayed female athletes, being equal to 11.9% of the total amount. The researcher has also concluded that females are still objectified on the covers of magazines, based on such aspects as them being presented “in sexualized poses, dressed in scantily clad clothing, and not pictured in their uniform or team sport” (p.27). Based on such an aspect, it can be stated that sexualization and objectification of women exists in any type of mass media, even if physical attractiveness is not considered as the main criteria in a chosen industry. Despite the fact that female athletes are definitely valued based on their sport achievements, not physical appearance, the results of Frisby’s (2017) study clearly shows that they are still objectified when presented in mass media, regardless of the mentioned aspect.

References
Frisby, C. (2017, June). Sexualization and objectification of female athletes on sport    magazine covers: Improvement, consistency, or decline? International Journal of Humanities and Social Science, 7(6): 21-32.


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